CASH PRIZES

$1 MILLION CASH GIVEAWAY

$550,000.00 in Local Cash Prizes + $450,000.00 National Cash Prizes = $1,000,000.00

A total of $2,000,000 from the film's production budget will be allocated to promotional efforts, with $1,000,000 dedicated to cash prize incentives and the remaining $1,000,000 allocated to marketing and advertising initiatives. (These funds will be held in a special escrow account)

LOCAL CASH PRIZE DRAWINGS

NO PURCHASE NECCESARY

YOU DO NOT NEED TO BE PRESENT TO WIN

As part of the launch of the movie, Music Moguls: The Secret, Buc-ee’s customers across the country will have a chance to win their share of $1,000,000 in cash prizes! These drawing will be streamed “LIVE” across all social media platforms.

The local cash drawing promotion will run for 90 days from the release of the movie in late 2026.

Customers will have the opportunity to enter the drawing by filling out an official entry form at any Buc-ee’s location nationwide. No Purchase Necessary. Entry forms are available from the Buc-ee’s drawing attendee employee at each location.

Here’s how it works:

  • 10 local winners will be drawn at each of 55 Buc-ee’s locations at the end of the 90 day promotion. All local drawings will be held on the same day.

  • During the 90-day promotion, to increase the odds of winning, customers may enter multiple times at any Buc-ee’s location. One entry per visit per day. 

  • That’s a total of 550 local winners nationwide.

  • Each winner will automatically receive $500.

  • Winners who answer the optional  Bonus Question correctly will earn an additional $500, making their total prize $1,000.

This brings the total local prize payout to $550,000. Any money not not paid out from answering the bonus question on the entry form by local winners will be added to the National Grand Prize pool, increasing the cash prize National drawing.  

All 550 local winning entries will be automatically entered into the national drawing for a chance to win additional cash prizes. (see below)

NATIONAL CASH PRIZE DRAWING

NATIONAL WINNERS
The national cash prize drawing will also be streamed “LIVE” across all social media platforms 30 days after the local drawings. No purchase Necessary.
This drawing will consist of the 550 local winners entry forms from each of the Buc-ee’s local drawings. 
$450,000.00 total national cash prizes
The amounts paid to the National Drawing Winners will be as follows:
DRAWING/PRIZE
1st Drawing  $10,000     
2nd Drawing   $10,000
3rd Drawing    $10,000
4th Drawing    $10,000
5th Drawing    $10,000
6th Drawing    $25,000
7th Drawing    $50,000
8th Drawing   $75,000
9th Drawing   $100,000
10th Drawing $150,000 (+ Any unclaimed Bonus question money from local drawings)
All Cash Prize Winners over $600.00 must fill out a W-9 form
Comprehensive promotional rules and regulations will be established to govern all aspects of participation, eligibility, and prize distribution.

IN STORE PROMOTION

IN STORE DISPLAY BANNER

3'x6' Banners to be displayed at 55 Buc-ee's locations

VARIOUS CASH PRIZE DISPLAY MATERIAL WILL BE PROVIDED AT EACH LOCATION

ENTRY FORM
DRAWING HOPPER
RULES IN STORE BANNER

Final displays may include additional terms and conditions as required by law and the legal department.

Final display style and format may vary and are subject to change prior to the official launch of the promotion.

ADVERTISING CAMPAIGN

30-50 Billboards in key targeted areas

During the 90 day promotional period, we will launch a comprehensive multi-platform marketing campaign designed to maximize visibility and engagement across key channels, including:

  • Outdoor Advertising – 30 to 50 strategically placed billboards in high-traffic areas across key markets

  • Print Media – Advertisements in high-circulation and targeted print media

  • Radio & TV Ads will be added to the marketing plan If deemed necessary
  • Digital Marketing, including:

    • Facebook Ads

    • X (formerly Twitter)

    • Instagram

    • TikTok

All advertisements and promotions for Music Moguls: The Secret will be co-branded with the $1 Million Cash Giveaway, ensuring maximum visibility and audience engagement.

30-50 BILLBOARDS IN KEY TARGETED AREAS