CASH PRIZES
$1 MILLION CASH GIVEAWAY
$550,000.00 in Local Cash Prizes + $450,000.00 National Cash Prizes = $1,000,000.00
A total of $2,000,000 from the film's production budget will be allocated to promotional efforts, with $1,000,000 dedicated to cash prize incentives and the remaining $1,000,000 allocated to marketing and advertising initiatives. (These funds will be held in a special escrow account)
LOCAL CASH PRIZE DRAWINGS
NO PURCHASE NECCESARY
YOU DO NOT NEED TO BE PRESENT TO WIN
As part of the launch of the movie, Music Moguls: The Secret, Buc-ee’s customers across the country will have a chance to win their share of $1,000,000 in cash prizes! These drawing will be streamed “LIVE” across all social media platforms.
The local cash drawing promotion will run for 90 days from the release of the movie in late 2026.
Customers will have the opportunity to enter the drawing by filling out an official entry form at any Buc-ee’s location nationwide. No Purchase Necessary. Entry forms are available from the Buc-ee’s drawing attendee employee at each location.
Here’s how it works:
10 local winners will be drawn at each of 55 Buc-ee’s locations at the end of the 90 day promotion. All local drawings will be held on the same day.
During the 90-day promotion, to increase the odds of winning, customers may enter multiple times at any Buc-ee’s location. One entry per visit per day.
That’s a total of 550 local winners nationwide.
Each winner will automatically receive $500.
Winners who answer the optional Bonus Question correctly will earn an additional $500, making their total prize $1,000.
This brings the total local prize payout to $550,000. Any money not not paid out from answering the bonus question on the entry form by local winners will be added to the National Grand Prize pool, increasing the cash prize National drawing.
All 550 local winning entries will be automatically entered into the national drawing for a chance to win additional cash prizes. (see below)
NATIONAL CASH PRIZE DRAWING
All Cash Prize Winners over $600.00 must fill out a W-9 form
Comprehensive promotional rules and regulations will be established to govern all aspects of participation, eligibility, and prize distribution.
IN STORE PROMOTION
3'x6' Banners to be displayed at 55 Buc-ee's locations
VARIOUS CASH PRIZE DISPLAY MATERIAL WILL BE PROVIDED AT EACH LOCATION
Final displays may include additional terms and conditions as required by law and the legal department.
Final display style and format may vary and are subject to change prior to the official launch of the promotion.
ADVERTISING CAMPAIGN
During the 90 day promotional period, we will launch a comprehensive multi-platform marketing campaign designed to maximize visibility and engagement across key channels, including:
Outdoor Advertising – 30 to 50 strategically placed billboards in high-traffic areas across key markets
Print Media – Advertisements in high-circulation and targeted print media
- Radio & TV Ads will be added to the marketing plan If deemed necessary
Digital Marketing, including:
Facebook Ads
X (formerly Twitter)
Instagram
TikTok
All advertisements and promotions for Music Moguls: The Secret will be co-branded with the $1 Million Cash Giveaway, ensuring maximum visibility and audience engagement.